Gigi Hadid’s Pink Hair Is the Ultimate Mood Boost

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Gigi Hadid just debuted a dramatic new hairstyle, and you may want to get a Pinterest board ready in her honor. The model celebrated her April “Vogue” cover by starring in a “Hairspray”-themed video that included an array of hair looks, from short to ultra-long and in a myriad of shades. The one that stood out the most? Hadid’s bubblegum pink bob.

With the help of celebrity hairstylist Dimitris Giannetos, Hadid opted for a retro style bob featuring a slight “dollop bang” paired with flipped ends. After doing a deep dive into Giannetos’s Instagram carousel, it’s clear the look was merely a wig, but we can’t deny that the shade is worth drooling over — and even possibly worth recreating.

For starters, pink hair tends to be highly requested this time of year, and many believe there’s a psychological reason the shade is so popular.

“People who are shown the color pink become more physically relaxed, less hostile, and less aggressive,” says Naomi Torres-Mackie, PhD, head of research at the Mental Health Coalition and practicing psychologist at Lenox Hill Hospital. “Our minds and bodies are intimately connected.”

While Hadid’s pink hair color was only temporary and most likely more of a stylistic choice, if you’ve been looking for a way to boost your mood — or you’re just interested in recreating her look at home — you’ve got options. If you’re feeling bold, of course, you can choose to permanently dye your hair the shade at the salon with the help of a professional colorist. But if you’d rather try out the trend first, we’re huge fans of the Hally Hair Pink Temporary Hair Dye ($10) or the L’Oréal Paris Colorista 1-Day Color Spray ($6), which both can make for a quick and easy switch up.

Renee Rodriguez (she/her) is a staff writer and social producer for PS. She writes across all verticals, but her main areas of expertise focus on fashion and beauty content with an emphasis on reviews and editor experiments. She also produces social content for the PS TikTok and Instagram accounts.