

Seen all over the runways during Fashion Week, the Oscars red carpet, and on celebrities like Gigi Hadid and Cynthia Erivo, bleached brows are having a resurgence this year. Regardless of how they’re worn, bleached brows add a sophisticated edge to any makeup look and are the perfect accessory to add an editorial, high-fashion finish to your routine.
I wanted to re-create the look at home, but when researching, I found that bleaching my eyebrows entails chemical processing of my brow hairs that can have some unpleasant side effects if done incorrectly, so I went looking for an alternative. Enter: TikTok.
User @elizecouv shared her own bleached-brow hack that has garnered over 300K views, which only requires three products to get the look: concealer, setting powder, and a spoolie. In just a few seconds, she applied concealer to her brows, brushed it out, and was left with the exact same look that I saw on the runways. Needless to say, I had to try it.




This method not only meant less mess, but when I was applying the product, it was also much easier to control exactly how much pigment ended up on which part of my brow. It even required fewer coats to fully saturate the hairs compared to the first method. When I set both brows with the loose powder, the small gaps in opacity from the first method I tried became much more noticeable. This only further cemented the fact that this hack works best when the concealer is first applied to the spoolie, not directly onto the brow.
Overall, this is an extremely handy trick to have on hand, and I really loved the results. Now that I know applying the concealer to a spoolie first will give me the most seamless results, I will definitely stick to this technique when I re-create the look at home.
Though this hack will never truly be as seamless as actually bleaching my brows, if you’re someone who is as indecisive as I am, it’s the best way to try out bleached brows without the commitment.
Ariel Baker (she/her) is a former assistant editor for PS Beauty. Her areas of expertise include celebrity news, beauty trends, and product reviews. She has additional bylines with Essence and Forbes Vetted.
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