Presley was also the brother of model and actress Kaia Gerber

NEED TO KNOW

• Presley Gerber has died at the age of 27
• He was the son of supermodel Cindy Crawford Rande Gerber, and the brother of model and actress Kaia Gerber
• Presley began working as a model as a teenager

Presley Gerber has died. He was 27.

Presley died on Sunday, Sept. 20, at a rehab facility, according to Los Angeles County Medical Examiner records obtained by PEOPLE. TMZ was first to report the news.

Presley was the son of model Cindy Crawford and her husband, Rande Gerber, a businessman, and the brother of model and actress Kaia Gerber. Presley was a model himself. He was open about his struggles with mental health and substance abuse.

Presley was born in Beverly Hills, Calif., in 1999. Kaia was born in 2001, rounding out the family of four.

In May 2025, Cindy remembered in an interview with Today that Presley didn’t think she had a job when he was growing up. “I think you told [them] in preschool, [when] there was, like, ‘What do your parents do for work?’ ” she said to Presley. “And you told your preschool teachers that I didn’t work, and I was like, wow, that means I’m doing a great job, because he doesn’t feel my absence so much.”

Presley was signed by IMG Models at 15 years old. By age 17, Presley and Kaia (who was 14) started to get major attention as fashion models. Presley made his runway debut in a Moschino show in Los Angeles, headed to Milan for a Dolce & Gabbana show and appeared in a Calvin Klein campaign.

He told W magazine in 2016 that during his early runway gigs, his only thought was, “Don’t fall.” He added, “That’s all. I was like, ‘Please don’t trip, just make it to the end.’ . . . I get sidetracked really easily, so if I just think about what I’m doing, then I can do it better.”

In 2018, Presley told PEOPLE that working alongside Kaia made modeling “a lot less lonely.” He also revealed that though he got good grades in high school, he was planning on skipping college. “I wanted to go for a minute, and then I just started working. And now I’m having so much fun, it’s like: Don’t fix it if it’s not broken,” he said.

Presley was charged with a DUI in December 2019. In 2020, he got a tattoo on his face that read, “MISUNDERSTOOD.” A year later, he appeared to have had it removed.

In later years, Gerber began opening up about his mental health. “Having struggled with mental health, depression and some other things that come along with that, I think that whether I help one person or a hundred people get out of that place that I was in at one point in my life, that’s all I need to do,” he said on the Studio 22 podcast.

“[Mental health] is an issue. It is such a big part of my life. It’s a 24/7 job, and there’s so much to it,” he said. “That’s really what I want to do: help people, whether you’re depressed, you’re struggling with something that is having a negative effect on your body. I mean it could be anything, and there’s no judgment.”

He continued, “I’ve seen a lot of stuff and I’ve learned a lot of things. What I hope I can do is have made the mistakes for some other people, so they don’t have to make the same mistakes that I made.”

He started sharing “Mental Health Mondays” videos on his Instagram. In one of the videos, posted in 2024, he talked about being in recovery circles and how to find common ground with others. Another video, posted in July 2025, was about integrating healthy habits into his life. He said that he grew up a “very active” kid, playing sports and taking part in surfing, water polo and swimming.

But when he began working, he said, sports fell by the wayside: “The quality of life rapidly decreased.” He added that it took “10 years” to figure out that he needed to reconnect with physical activity again.

In a since-deleted Instagram video posted in December 2025, Presley opened up about the several depressant medications he was on, including Buprenorphine, Xanax and Valium, to treat his “panic attacks.”

“Unfortunately, I’ve had a lot of loss in many different forms recently, so that is not an excuse, but it’s the reason why I am where I’m at now,” he said, adding in the same clip that he wanted his video to reach “people in many ways.”

“A. So you feel like you’re not alone, because that is how I feel most of the time, and I have a feeling that if I say all of this, a lot of people will at least know that there’s someone else going through it,” he said. “And the second thing is, hopefully, I find some people out here… willing to help or know someone that can help.”

In the September 2026 issue of Vogue, Kaia reflected on what the outlet called Presley’s “decade-long struggle with drug addiction.”

“When something like that happens in a family, it kind of levels everyone,” Kaia said, adding that she ended up putting her needs on the back burner. “I think that’s also why I started to self-​identify as the easy one and never wanted to ask for help. Because it felt like too much to have two children who were needing.”

She said seeing Presley be so open about his life was refreshing. “My parents for most of our lives were very, very private and didn’t share anything — and now we have this absolute teacher, my brother, who says, ‘I’m gonna be very human for everyone.’ There’s only so much you can hide from the world,” she said. “And trying to put a lid on something just makes the person feel like you’re ashamed of them.”

Presley is survived by his sister and parents.

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