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National League: Billy Munday was at the Dave Bryant Stadium on Saturday to watch Dagenham & Redbridge at Enfield, with fans hopeful that the YouTube superstar KSI, their club’s new minority owner, is the real deal

double quotation markIn the sun on Saturday, there was a sense of two clubs with varying ambitions. Enfield, who boast about being England’s first fully fan-owned club, are losing their fight for survival. Dagenham are now nine points off the playoffs. There is an expectation they will start climbing the ladder, pronto.

The model is Wrexham, who are reaping the rewards of the hands-on approach of Ryan Reynolds and Rob Mac. Their journey from non-league to Premier League is perhaps nearing an end. Following the Reynolds-Mac playbook, this week KSI mucked in at the Leisure United training hub, chatting in depth to the manager, Lee Bradbury, and playing table tennis with the players.

Like Wrexham, Dagenham and Redbridge will be the focus of a documentary series, this one titled Race to the Top and running on KSI’s 17m-subscriber YouTube channel. The National League’s broadcast partner, Dazn, showed the Enfield game to a global audience during the UK’s 3pm TV blackout. Misfits Boxing, a sports promotion company founded by KSI, also has a deal with Dazn.

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