The Duchess of Sussex celebrated her longstanding “entrepreneurial spirit” as As ever released part of its holiday collection
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Credit: Meghan Markle/Instagram; Meghan, Duchess of Sussex/Instagram
NEED TO KNOW
- Meghan Markle shared a new glimpse of her daughter, Princess Lilibet, in a new Instagram video
- In the never-before-seen clip, the mother-daughter duo made jam together
- The post also includes throwback photos as Meghan celebrated her “entrepreneurial spirit”
Meghan Markle is celebrating her “entrepreneurial spirit” as her lifestyle brand gears up for the holidays.
Just before As ever released the first part of its 2026 holiday collection on Tuesday, Oct. 6, the Duchess of Sussex shared a new Instagram post filled with throwback photos to her childhood, never-before-seen images tied to her brand and more clips celebrating her longtime enterprising mindset.
One of the clips shows a new glimpse of her 5-year-old daughter, Princess Lilibet, as they appear to be making one of Meghan’s signature products: fruit spreads.
As Meghan stirs a pot on the stove, her daughter has her own bowl and spoon off to the side.
“What do you think, Lili?” Meghan asks.
“I think it’s beautiful,” Lilibet replies, giving a rare listen to her voice.
View this post on Instagram
Meghan, 45, reflected in the video’s caption on how she was just a few years older than her daughter when she launched her first business ventures.
“When I was about eight years old, I started my own business making handmade scrunchies I sewed on my grandmother’s Singer sewing machine and sold for $1 a piece,” she wrote.
“I sold Girl Scout cookies, had lemonade stands, worked in a frozen yogurt shop and had countless other jobs. My entrepreneurial spirit was always there,” she added.
“As I shared years ago on The Tig (PS, love you ladies @thetiglets): ‘Behind every successful woman is herself’ — and that’s true… but there’s more: a community of love, a squad of support, an amazing team,” she continued, referring to her now-defunct blog. “As I pinch myself looking at how this brand has grown, and as we introduce our holiday collection, I feel very proud, and grateful.”
“A huge thanks to my team at @aseverofficial. So proud of what we are creating together. Thanks for helping bring this vision to life ❤️.”
The video also includes photos of a young Meghan during her Girl Scout days — with her mother, Doria Ragland, who served as her troop leader — plus a throwback video to Meghan eating raspberries off her fingers.
There are also new videos showing As ever fruit spreads being packaged, Meghan in a garden and making cookies.
Prince Harry even makes an appearance, standing over Meghan as she opens a box.

Credit: Meghan, Duchess of Sussex/Instagram
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Last week, Meghan shared a first look at one of As ever’s new holiday products for the 2026 season. She teamed up with Los Angeles chocolatier Compartés on a limited-edition Advent calendar inspired by her and Prince Harry’s Montecito, California, home and garden.
The calendar is designed to look like the front of the house, decorated for the holidays, and even features As ever’s signature twin palm trees in the background — a feature that Meghan said caught their eyes when they first toured the home. The numbers are hand-painted in the Duchess of Sussex’s calligraphy-inspired penmanship using edible gold luster.

Credit: As Ever
The $148 calendar features 24 chocolates, with flavors such as strawberry, raspberry, blackberry and orange marmalade — plus a special chocolate that incorporates Meghan’s As ever flower sprinkles.
New offerings in the holiday collection also include a playing card set, a trio of Compartés chocolate bars, a chocolate-covered fruit box and baskets of assorted fruit spreads and other As ever products.
Although the Duke and Duchess of Sussex recently moved back to the U.K. for an extended period — with Lilibet and Prince Archie, 7, enrolled in a British school — they will retain their home in California as well as their vacation property in Portugal.
Meghan said in a 2024 interview that the holiday season “gets better” every year for her family.
“I love the holidays,” the Duchess of Sussex told Marie Claire, explaining that “it gets better” every year as Archie and Lili grow up.
“Every single holiday is a new adventure,” she marveled.
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