Holiday gifts, cozy fashion, and home essentials are already marked down

Must-See Early Black Friday Deals

• Coziest Winter Outfit: Lillusory Knit Matching Set, from $40 (orig. $70)
• “Most Comfortable Bra Ever”: Oeak Deep-V Wireless Jelly Bra, $19 (orig. $28)
• Up to 84% Off: Orolay High-Waisted Leggings, from $12 (orig. $80)
• Holiday Dress for Less: Kirundo Scoop-Neck Midi Sweater Dress, $30 (orig. $43)
• Go-To Celeb Sneaker Brand: Adidas VL Court 3.0 Sneakers, $60 (orig. $80)
• Rare Ugg Slipper Sale: Ugg Ansley Mule Slippers, from $78 (orig. $130)
• $13 Movie Marathon Companion: Bedsure GentleSoft Fleece Throw Blanket, $13 with Prime (orig. $18)
• Huge Cashmere Discount: Suuksess Cashmere-Blend Button-Up Cardigan, $30 (orig. $86)

PSA: You don’t have to wait until November 27 to start shopping Black Friday deals. 

Amazon just announced an early Black Friday sale, which will start eight days ahead of schedule. That means you can beat the shopping rush to snag holiday gifts, winter fashion, cozy home goods, and more coveted gems for less. But if you’re anything like me — i.e. a shopping fanatic who will take any excuse to add a discount to their online cart — you can get in the spirit with the early deals in Amazon’s sale section today. Finds from Apple, Ugg, Lego, and more top brands are already up to 84 percent off.

Best Early Black Friday Deals Overall

• Up to 84% Off: Orolay High-Waisted Leggings, from $12 (orig. $80)
• Hybrid Holiday Gift and Décor: Lego Christmas Table Decoration Building Set, $23 (orig. $40)
• 61%-Off Designer Deal: Kate Spade New York Grace Hobo Bag, from $154 (orig. $398)
• Water Stays Cold for Hours: Owala 24-Ounce FreeSip Water Bottle, $24 (orig. $30)
• Skin-Plumping Favorite: CeraVe Skin Renewing Night Cream, $15 (orig. $22)
• For Winter Getaways: Samsonite Better Than Basics Weekender Bag, from $75 (orig. $100)
• Winter Walks Made Easy: Veiharne Foldable Walking Pad Treadmill, $130 (orig. $217)
• $101 Dyson Discount: Dyson V8 Cyclone Cordless Vacuum, $299 (orig. $400)
• Christmas Tree Deal: National Tree Company 7.5-Foot Pre-Lit Artificial Christmas Tree, $224 (orig. $680)
• Coveted Gift Pick: Apple AirPods Pro 3, $199 (orig. $249)

There’s an impressive assortment of early Black Friday deals to shop right now, but we narrowed down the top 10 finds you shouldn’t miss. You can score huge markdowns on fashion staples like these high-rise leggings fit for workouts and lounge sessions and this Kate Spade tote bag that’ll sleekly stow all of your essentials on the go. 

There are also must-see sales on holiday gear like this 7.5-foot artificial Christmas tree that comes prelit, so you won’t have to weave strings of lights through the prickly branches, plus a Lego set that serves as a charming gift and striking decor once it’s built. 

Orolay High-Waisted Leggings

$23 $12 at Amazon

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Best Early Black Friday Fashion Deals

Amazon’s fashion department is overflowing with early discounts. This cashmere cardigan that’s dressy enough for holiday celebrations yet practical enough for everyday wear is marked down to just $30, while this cozy Hanes sweatshirt you’ll want to snuggle in all winter long is going for $18. There’s also a steep markdown on the “most comfortable bra ever” according to one five-star reviewer. They raved, “I wore it all day and forgot I had it on.”

You can also copy A-list style with Jennifer Aniston-coded baggy Levi’s jeans, plus a pair of sneakers from Adidas, a.k.a. the brand that Anne Hathaway and Hilary Duff wear on repeat. 

• Huge Cashmere Discount: Suuksess Cashmere-Blend Button-Up Cardigan, $30 (orig. $86)
• Jennifer Aniston-Inspired: Levi’s Cinch Baggy Jeans, from $60 (orig. $85)
• Hanes Comfortwash Crewneck Sweatshirt, $18 (orig. $27)
• Calvin Klein Straight-Leg Lux Dress Pants, $45 (orig. $89)
• Go-To Celeb Sneaker Brand: Adidas VL Court 3.0 Sneakers, $60 (orig. $80)
• Holiday Dress for Less: Kirundo Scoop-Neck Midi Sweater Dress, $30 (orig. $43)
• “Most Comfortable Bra Ever”: Oeak Deep-V Wireless Jelly Bra, $19 (orig. $28)
• Columbia Benton Springs Full-Zip Fleece Jacket, $46 (orig. $65)

Suuksess Cashmere-Blend Button-Up Cardigan

$86 $30 at Amazon

Best Early Black Friday Home Deals

Amazon already has deals on household essentials and kitchen staples, too. Get your home winter-ready with a cozy bedding refresh while this top-selling comforter is marked down. It’s both “lightweight” yet “perfect for staying cozy,” according to one shopper who praised its “luxury hotel” feel in their review. Top it off with this now-$6 silk pillowcase to treat yourself or a loved one to a little luxury this holiday season. 

As for kitchen finds, snag a rare deal on this glass Caraway food storage container to store leftovers and prepped meals. There’s also a $40 discount on this Ninja air fryer with a removable glass base for easy serving and storing. 

• “Luxury Hotel” Feel: Bedsure All-Season Quilted Comforter, $30 (orig. $52)
• $6 Holiday Gift Pick: Infiixso Mulberry Silk Pillow, $6 (orig. $10)
• Dreo Space Heater, $45 (orig. $50)
• Caraway Glass Food Storage Container, $38 (orig. $45)
• $13 Movie Marathon Companion: Bedsure GentleSoft Fleece Throw Blanket, $13 with Prime (orig. $18)
• Fake Tree? No Problem: Yankee Candle Balsam and Cedar Scented Candle, $15 (orig. $25)
• Ninja Crispi Pro Glass Air Fryer, $260 (orig. $300)

Bedsure All-Season Quilted Comforter

$52 $30 at Amazon

Related: 30 White Elephant Gifts Nobody Asked for (but Everyone Will Want to Steal!) — Stir Up Holiday Chaos for Under $25

Amazon’s early Black Friday sale will start on Thursday, November 19, 2026, but you can start saving now with discounts on so many customer-loved favorites. Keep scrolling to see even more standout deals, plus questions about the savings event. 

Lego Christmas Table Decoration Building Set

$40 $23 at Amazon

Adidas VL Court 3.0 Sneakers

$80 $30 at Amazon

Hanes Comfortwash Crewneck Sweatshirt

$27 $18 at Amazon

Levi’s Cinch Baggy Jeans

$85 $60 at Amazon

Owala 24-Ounce FreeSip Water Bottle

$3,024 at Amazon

Bedsure GentleSoft Fleece Throw Blanket, $13 with Prime

$18 $13 at Amazon

Yankee Candle Balsam and Cedar Scented Candle

$25 $15 at Amazon

Kate Spade New York Grace Hobo Bag

$398 $154 at Amazon

Apple AirPods Pro 3

$249 $199 at Amazon

National Tree Company 7.5-Foot Pre-Lit Artificial Christmas Tree

$680 $224 at Amazon

When Is Black Friday?

Black Friday 2026 officially takes place on Friday, November 27, 2026. Be sure to check back at PEOPLE Shopping to see our team of expert’s recommendations for the best Black Friday deals available.

What Is Black Friday?

Black Friday is an annual savings event that occurs the day after Thanksgiving. It began as a way to kick off the holiday season with steep discounts on giftable goodies and has since evolved into a massive multiretailer shopping event that spans multiple days, often referred to as cyber weekend.

When Does Amazon Black Friday Start?

Amazon’s Black Friday sale starts ahead of schedule and includes 12 total days of savings. The site’s Black Friday sale will kick off on Thursday, November 19 and run through Cyber Monday on November 30, 2026.

What Are the Best Black Friday Deals?

While we can’t say for sure what will be on sale during Black Friday, Amazon has historically dropped impressive discounts on Apple, Dyson, Lego, Ugg, Kate Spade, and more top brands. You can shop early Black Friday deals in Amazon’s sale section now. 

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